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Enhanced Website

Taking full advantage of the Web's potential

This Stop takes advantage of previous activity. By offering online application services for clients and team members (Stop 2), users are frequently visiting your website (Stop 1) to log on.

Now that you have site traffic, it makes sense to invest more in you site and position it to help drive new and better business.

The key to this is creating more content to get clients thinking about services you provide or situations where they need your advice or assistance. And, you need to include free, helpful information that makes the site valuable as is. Finally, it needs to be professionally presented.

The following items on your site will help:

• Newsletters that provide frequent client and prospect communications
• Financial guidance information
• Alerts regarding new tax laws and other interests to your clients
• Calculators, tools, and self-help resources
• Highlights of your value-added services

STOP 5: Get Other Critical Applications Online

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 professional websites

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